- Amazon.sa leads Saudi shopping traffic with 13.9M visits a month. Temu, SHEIN and noon complete the top four (Semrush, Sep 2026).
- Three of the top six sites are Chinese cross-border platforms: Temu, SHEIN and AliExpress.
- Specialists in electronics, pharmacy, perfume and grocery fill the rest of the top 20. That shows where demand runs deepest.
- Amazon.sa and noon let new sellers sign up online today. SHEIN takes brands with local stock. Most other sites in the list are retailers you sell to as a supplier.
Amazon.sa is the most-visited shopping site in Saudi Arabia. It pulled in about 13.9 million visits in September 2026.
Right behind it are Temu, SHEIN and noon. Together, the top four get more than 44 million visits a month.
That's a lot of shoppers looking for products like yours. Below you'll find the full top 20, what each site sells, and whether you can sell on it.
The top 20 shopping sites in Saudi Arabia
Here's the ranking by monthly web visits from Saudi Arabia, from Semrush's e-commerce and retail category for September 2026.
The top four are clear of the pack. After them, Salla is a special case: it's the store builder behind thousands of Saudi brand shops, so its number adds up many small stores.
| # | Site | Visits (Sep 2026) | What it sells | Can you sell there? |
|---|---|---|---|---|
| 1 | amazon.sa | 13.9M | Everything | Yes. Saudi CR, or Amazon Global Selling from abroad |
| 2 | temu.com | 12.8M | Low-price general goods | Not from Saudi yet. China factories supply Temu |
| 3 | shein.com | 9.3M | Fashion, home, beauty | Yes, brands with local stock (Middle East Marketplace) |
| 4 | noon.com | 8.6M | Everything | Yes. Saudi CR, or a Saudi VAT number from abroad |
| 5 | salla.sa | 6.3M | Thousands of brand stores | You build your own store |
| 6 | aliexpress.com | 5.2M | Cross-border general goods | Only China-registered sellers |
| 7 | jarir.com | 5.0M | Electronics, books, office, school | No. Sell to Jarir as a supplier |
| 8 | extra.com | 3.3M | Electronics, appliances, home | Yes. Apply and get vetted |
| 9 | samsung.com | 2.4M | Samsung devices | No, brand store |
| 10 | centrepointstores.com | 2.4M | Value fashion, kids, home | No, Landmark's own brands |
| 11 | 3saf.com | 2.2M | Fashion | No. Sell to them as a supplier |
| 12 | nahdionline.com | 2.1M | Pharmacy, beauty, health | No. Sell to them as a supplier |
| 13 | iherb.com | 2.1M | Supplements, natural beauty | No. Sell to them as a supplier |
| 14 | othaimmarkets.com | 1.8M | Groceries | No. Sell to them as a supplier |
| 15 | al-dawaa.com | 1.6M | Pharmacy, beauty | No. Sell to them as a supplier |
| 16 | arabianoud.com | 1.3M | Perfume and oud | No, own brand |
| 17 | laverne.com | 1.3M | Perfume and beauty | No. Sell to them as a supplier |
| 18 | ikea.com | 1.3M | Furniture and home | No, own brand |
| 19 | ebay.com | 1.2M | Cross-border general goods | Yes, from your eBay home market |
| 20 | ananinja.com | 1.2M | Quick-commerce groceries and essentials | No. Sell to them as a supplier |
Only four of the 20 let you open a seller account and list today. The rest are retailers that buy stock, or brands that sell only their own.
The big five: who they are and how to sell there
1. Amazon.sa
Amazon launched in Saudi Arabia in 2020 after buying Souq. It's the default "everything store" for Saudi shoppers, from phone cases to groceries.
Saudi businesses sign up with a CR (commercial registration, your Saudi business licence). Foreign brands join through Amazon Global Selling.
FBA (Fulfilled by Amazon) then stores and ships your stock from inside the Kingdom. Start with our Amazon Saudi Arabia seller guide.
2. Temu
Temu arrived in 2023 with heavy promotion and very low prices. It's now Saudi Arabia's number two shopping site.
There's no Saudi local-seller programme yet. Chinese factories supply Temu through its managed model, and UAE businesses can join its UAE Local Seller Program, launched in January 2026.
3. SHEIN
SHEIN is one of the most-visited fashion sites in the Kingdom, and it now holds stock in local Gulf warehouses.
The big news for sellers: SHEIN's Middle East Marketplace went live in January 2026, with 600+ sellers by October. It takes brands and retailers with stock in Saudi Arabia or the UAE. Our guide to selling on Temu, SHEIN or AliExpress covers who qualifies.
4. Noon
Noon is the Gulf's homegrown marketplace, backed by Saudi Arabia's PIF. It also owns Namshi, the fashion store.
There's no monthly fee. Saudi companies sign up with a CR, and foreign companies can join once they hold a Saudi VAT number. See how to sell on noon in Saudi Arabia.
5. Salla
Salla isn't a marketplace. It's the Saudi store builder that thousands of local brands use for their own shops, which is why salla.sa ranks so high.
For you, it's the route to your own Arabic-first store with mada, Apple Pay and COD built in. Read our Salla guide.

Specialist retailers in the top 20
The rest of the list tells you where Saudi demand runs deepest. A specialist only cracks the top 20 when shoppers buy that category online at scale.
- Electronics. Jarir, eXtra and Samsung, with Jarir owning back-to-school season.
- Pharmacy and health. Nahdi, Al-Dawaa and iHerb, where supplements and beauty sell well.
- Perfume and oud. Arabian Oud and Laverne, both in the top 20 on their own.
- Grocery. Othaim, plus Ninja for quick delivery from over 100 dark stores.
- Fashion and home. Centrepoint, 3saf and IKEA.
You can't list on most of these. They're retailers: their buying teams order stock from brands, usually through a Saudi distributor that already supplies them. So the way in is a wholesale deal, not a seller account.
The exception is eXtra. It runs a vetted marketplace where it ships small items and you deliver bulky ones.
Selling beauty, fragrance or supplements? Our list of the best products to sell in Saudi Arabia shows which categories have the most room.
Big names that rank lower on the web
Some of Saudi Arabia's favourite shopping brands look small in web rankings. That's because most of their shoppers use the app, and web traffic tools don't count app sessions.
Namshi and Ounass are good examples. Both sit far outside the web top 20, yet both are household names in their apps.
The same goes for these:
- Trendyol. The Turkish fashion marketplace has over 4 million Gulf customers (October 2026). It's mostly app-based, so trendyol.com sits outside the Saudi top 20. Saudi and UAE companies can sign up directly as sellers.
- Quick-commerce and delivery apps. HungerStation, Jahez, Keeta and noon Minutes live almost entirely in apps. Saudi delivery apps now handle over 124 million orders a quarter.
- Lulu. It runs over 200 hypermarkets across the GCC and sells online through its own site and delivery partners.
So don't write off a channel because it's missing from the web chart. Start with Trendyol in the GCC or quick commerce in the GCC.
Which of these sites can you actually sell on?
Amazon.sa and noon let you sign up and list today. SHEIN and eXtra review you first, and the big retailers want you as a supplier.
| Amazon.sa | noon | SHEIN | Temu | eXtra | Jarir, Nahdi, Centrepoint | |
|---|---|---|---|---|---|---|
| Online self-serve sign-up | ||||||
| Foreign companies | Via Global Selling | With a Saudi VAT number | Chinese firms via semi-managed stores | Usually need a Saudi entity | Via a Saudi distributor | |
| Local warehouse option | FBA | FBN | Your own local stock | Temu's own | eXtra ships small items | You deliver to their DC |
| How you get in | Register online | Register online | Apply; each brand is reviewed | China supplier portal | Apply and get vetted | Sell to the buying team or a distributor |
| Best first step for | Most new sellers | Most new sellers | Fashion and lifestyle brands | Chinese factories | Electronics brands | Brands with proven sales |
For most new sellers, the answer is Amazon.sa or noon first. To compare fees and reach across the whole region, see the best marketplaces in the Middle East.
What does the ranking mean for sellers?
The ranking points to three practical moves:
- Price for cross-border competition. Temu, SHEIN and AliExpress all sit in the top six. Saudi shoppers happily buy from abroad when the price is right, so know their prices before you set yours.
- Start where the doors are open. Amazon.sa and noon have the most traffic of any site you can join today.
- Use specialists as your second step. Pharmacy, perfume and electronics chains all crack the top 20. If your product fits one, marketplace sales give you the proof to pitch them.
Worked example: a skincare brand
Picture a skincare brand entering Saudi Arabia and using the ranking to pick its channels:
- Launch on Amazon.sa and noon. That's 22.5 million monthly visits, with stock held locally through FBA and FBN.
- Open a Salla store. Use it for repeat buyers, bundles and WhatsApp marketing.
- Pitch Nahdi and Al-Dawaa. Take six months of marketplace sales to a pharmacy distributor that already supplies both chains.
- Add quick commerce. Small, giftable items fit Ninja and noon Minutes for Ramadan and Eid.
Notes for Chinese sellers
- Temu and AliExpress reach Saudi shoppers through their China supplier and seller portals.
- SHEIN's semi-managed model suits Chinese companies without a Gulf entity. You keep stock in an overseas warehouse in Saudi Arabia or the UAE.
- Amazon.sa runs cross-border incentives for new Chinese sellers in 2026. See Amazon new-seller incentives.
- Noon takes China-based sellers too. noon Global Shipping lets you start without a GCC company.
Notes for Saudi and GCC brands
- With a Saudi CR, you can join Amazon.sa, noon, eXtra, Trendyol Gulf and SHEIN's Middle East Marketplace.
- A Salla store gives you a direct channel next to your marketplace listings.
- Retailers like Jarir, Nahdi and Othaim buy from local suppliers with stock in the Kingdom. If you don't have a buyer contact, a distributor that already supplies the chain is the fastest way in.
- Need hands-on help? Browse marketplace agencies in Saudi Arabia.
For the bigger picture on the market, head back to the Saudi Arabia ecommerce guide.
Frequently asked questions
By web traffic, Amazon.sa is number one, and noon is the strongest homegrown app. Fashion shoppers lean on SHEIN and Namshi, which do most of their business in their apps. For groceries and quick deliveries, Saudis use Ninja, HungerStation and Jahez.
Sources & further reading
- Top websites in Saudi Arabia: e-commerce and retail (Sep 2026) — Semrush
- Top ecommerce and shopping websites in Saudi Arabia — Similarweb
- Saudi delivery sector tops 124M orders in Q4 2025 — Mubasher / Transport General Authority
- SHEIN launches enhanced marketplace platform for Middle East sellers — Zawya
- Temu expands in UAE with local seller programme — Gulf Business
- Trendyol Gulf CEO Mohamad ElAnsari interview (Oct 2026) — Entrepreneur Middle East
- eXtra Marketplace FAQ — eXtra
- Ninja raises $254 million at a $1.5 billion valuation — MENAbytes
This guide is for general information only and is not legal, tax or financial advice. Rules and fees change — always confirm with the official source or a licensed advisor.

Maya is MiddleEastEcom's lead guide and editor. She researches GCC marketplaces, payments and regulations and turns them into practical playbooks for sellers.
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