Can Non-Turkish Sellers Sell on Trendyol Gulf? Yes, Here's How

Yes, you can. You don't need a Turkish company or a Turkish seller account to sell on Trendyol in the Gulf.

Trendyol now signs up Saudi and UAE companies directly, and Chinese and Hong Kong companies have their own cross-border route. Everyone else can get in by opening a Gulf company first.

That's a big shift. When Trendyol launched in the Gulf in 2023, almost everything shipped from Turkey. Today local sellers make almost two-thirds of its Gulf sales, and Trendyol is actively recruiting more of them through partners like Zid, Monshaat and Dubai Chambers.

Here's who qualifies, what you'll need, and your best route if you don't qualify yet.

Who can sell on Trendyol Gulf?

Any legal entity registered in Saudi Arabia or the UAE can join the Gulf local marketplace. Where your company is registered decides your route:

The local marketplace is where the growth is, so it's the route most non-Turkish sellers should aim for.

Shoppers in all six GCC states use the same Trendyol app, from Riyadh and Jeddah to Kuwait City and Muscat. That's a fashion-hungry audience you can reach without a Turkish partner or a shipment from Istanbul.

New to the platform? Our Trendyol Gulf hub explains who shops there and what sells.

Ready to register? The full walkthrough is in our guide to selling on Trendyol in the GCC.

What documents do you need?

The paperwork is short. Trendyol wants proof that your company is real, that it can trade online, and that it has a bank account in its own name.

Have these ready before you open the form:

A CR (commercial registration) is your Saudi business licence, and in the UAE the trade licence does the same job. Check that its listed activity covers trading or e-commerce before you apply, because Trendyol asks for it.

Trendyol checks your documents within two business days. Once you're approved, your Seller Center opens and you can start listing products.

Why your sales country matters

When you register, you pick a sales country, and it must match the country your company is registered in.

This matters because Saudi Arabia brings about 75% of Trendyol's regional orders, so it's the market most sellers plan around.

So which country should you pick? If you're only starting out and want speed, a UAE free-zone company is often the quicker setup. If most of your buyers will be Saudi, a Saudi company fits better long term.

Not sure yet? Compare the two markets in UAE vs Saudi Arabia for ecommerce.

How do payouts work?

Local sellers are paid every two weeks, on a Wednesday, into the company IBAN in SAR or AED.

The payment term for each order starts when it's delivered, not when it's ordered. So expect a gap of a few weeks between your first sale and your first payout.

That's one more reason the bank account matters. The IBAN must be in your company's name, so open it as soon as your licence is issued.

What does it cost?

Joining is free. There's no setup fee and no monthly fee, and Trendyol only takes a commission when you make a sale.

Clothing pays 16%, and most other categories pay between 5% and 18%. New sellers usually get 20–30% off commission for their first two months.

The full rate card, a worked abaya example and shipping costs are in our Trendyol Gulf selling guide.

What if you don't qualify yet?

No Saudi or UAE company? You still have three good ways in:

• Open a Saudi or UAE company. This gives you the most control. You own the store, set the prices and build your own seller rating.
• Sell through a Gulf distributor. A local retailer that already has a Trendyol store buys your stock and lists it. It's fast, but you give up margin and control.
• Partner with a Turkish company. A Turkish seller can list your goods through Micro Export or the Export Center. This only makes sense if your products are made or stocked in Turkey.

Worked example: a UK modest-wear brand

Let's say you run a modest-wear label in London. You sell abayas and long dresses, and Gulf shoppers already find you on Instagram.

You can't register your UK company with Trendyol Gulf, so you set up a UAE free-zone company with an e-commerce licence. At Meydan Free Zone, for example, a digital trade licence starts at AED 12,500 and can be issued within 24 hours.

Next, you open a company bank account in AED.

Then you register on the Gulf form, choosing the UAE as your sales country. Two business days later, your Seller Center is open and you're a local Gulf seller.

You list your 15 best sellers in AED, with Arabic titles. You ship each order from a Dubai 3PL (a warehouse that stores and ships for you), and you're paid every other Wednesday.

That same UAE company also lets you open stores on Amazon.ae and noon, so your Gulf entity pays off on more than one marketplace.

Compare setup options with our company formation providers, or see the best UAE free zones for ecommerce.

Notes for Chinese and Hong Kong sellers

Chinese and Hong Kong companies don't need a Gulf company. You can apply for Trendyol's cross-border route instead:

• VAT. You'll need a Gulf non-resident VAT certificate. Start with the rules for non-resident VAT in Saudi Arabia.
• Local representative. You'll also need a local representative in the Gulf.
• Payouts. You're paid through Payoneer, not a Gulf IBAN.
• Restricted categories. Cosmetics, pharmaceuticals and electronics that need SASO certification are limited on this route.

Selling mostly electronics or beauty? A Saudi or UAE company opens more categories. See how others do it on the China to Gulf sellers hub.

Notes for sellers in Kuwait, Qatar, Bahrain and Oman

Your shoppers already use Trendyol. The question is how you sell to them:

• Kuwait. Onboarding for Kuwaiti companies has started. Contact Trendyol's seller team to ask about your category.
• Qatar, Bahrain and Oman. There's no local seller route yet. Many businesses open a UAE or Saudi company, or supply a distributor that's already on Trendyol.

Notes for brands already selling in Turkey

If you already have a Turkish company, you can reach the Gulf without leaving the Turkish Seller Center. Micro Export ships each order from Turkey, while the Export Center lets Trendyol buy your stock outright for its Saudi and UAE warehouses.

Want faster delivery and your own Gulf store? Add a Saudi or UAE company and sell locally as well.