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Marketing · Seasonal

Seasonal sales

The Gulf's biggest sale days can make your year. Plan ahead with the calendar, then get ready for Ramadan, White Friday and the national days.

7 guides

Plan your year

Every key Gulf shopping date in one place, so you can stock and budget early.

Tools · Marketing

GCC Ecommerce Calendar 2026–2027: Saudi Arabia & UAE

An interactive calendar of the sales peaks that matter in Saudi Arabia and the UAE, from 11.11 in November 2026 to 12.12 in December 2027. Tap any event for its dates, what shoppers buy, prep lead time and marketplace deadlines.

4 min read

Ramadan and Eid

Win the Gulf's longest shopping season, from the first night of Ramadan to Eid gifts.

Marketing · Seasonal

Ramadan Ecommerce Marketing 2027: The Gulf Seller's Playbook

Ramadan 2027 is expected from about 8 February to 8 March, with Eid al-Fitr around 9 March. Launch your offers in late January, put most ad spend after iftar and late at night, push gifts in the last 10 nights, and budget for Snapchat CPMs 60–90% above normal.

8 min read
Marketing · Seasonal

Eid al-Adha 2027 Ecommerce Guide: Dates, Demand & Delivery

Eid al-Adha 2027 is expected on Sunday 16 May, the day after the Day of Arafah on Saturday 15 May. Sales build through the first ten days of Dhu al-Hijjah, from about 7 May. Land stock by early April, launch in late April, and publish an order-by date of about 10–12 May, because couriers slow down over the four-day holiday.

11 min read

Mega sale events

Get your prices, stock and ads ready for the year's biggest discount days.

Marketing · Seasonal

White Friday 2026 in Saudi Arabia & UAE: The Seller's Guide

White Friday is the Gulf's Black Friday season and the biggest sale of the year. In 2026, Black Friday falls on Friday 27 November, and Amazon, noon and most online stores should run deals from about 20 to 30 November. Amazon's deal deadline is 19 November, so book deals, licences and stock now.

9 min read
Marketplaces · noon

noon Yellow Friday 2026: The Seller's Playbook

noon Yellow Friday is noon's 11-day November mega-sale in Saudi Arabia, the UAE and Egypt. The 2026 dates aren't out yet, but expect it to start around 19–20 November and run to 30 November, built around Black Friday on 27 November. To take part, book deals in Seller Lab, get FBN stock checked in early, and plan your ads and returns around the event.

12 min read
Marketing · Seasonal

11.11 and 12.12 in the GCC: A Seller's Guide for 2026

11.11 (Singles' Day) and 12.12 are now standard sale days in the Gulf. In 2026, 11.11 falls on Wednesday 11 November and opens a two-month run of sales: White and Yellow Friday in late November, UAE National Day on 2 December, then 12.12 and the Dubai Shopping Festival. Use 11.11 as your warm-up, White Friday as your peak and 12.12 to clear stock.

10 min read

National days

Join the national celebrations with campaigns that feel local, not forced.

Marketing · Seasonal

Saudi National Day Sale 2027: A Seller's Planning Guide

Saudi National Day falls on 23 September, and the sale season runs for about a week either side. In 2027 it's the 97th, on a Thursday. Order stock by early July, get your SAR 300 Ministry of Commerce discount licence, go green in your creative, and keep the flag off anything that gets thrown away.

10 min read
Marketing · Seasonal

Saudi Founding Day 2027: A Marketing Guide for Online Sellers

Saudi Founding Day falls on 22 February and celebrates the First Saudi State, founded in Diriyah in 1727. In 2027 it lands on a Monday in the middle of Ramadan, so build it into your Ramadan plan: heritage creative in earthy browns and beiges, calm family-focused messaging, and a Ministry of Commerce discount licence if you run a sale.

10 min read
Marketing · Seasonal

UAE National Day & Dubai Shopping Festival 2026: Seller's Guide

UAE National Day (Eid Al Etihad) falls on Wednesday 2 December 2026, the 55th. The Dubai Shopping Festival follows from 4 December 2026 to 17 January 2027. Together with White Friday, 11.11 and 12.12, they turn November to January into the UAE's longest sale season.

9 min read